Sellers that have been doing business for even a short while know that customer feedback can put a Amazon.com storefront "6 feet under" or be the biggest blessing; where the feedback may actually be the greatest draw that potential customers see when deciding to buy from one merchant on the marketplace over another. The argument can even be made that a seller having great feedback is paramount to having a lower price than a competing merchant. This is simply because many customers on the Amazon marketplace are looking for a smooth transaction without any hassle and are therefore inclined at times to pay a little extra for the security of knowing that they are doing business with a reliable and professional seller. There are many specific tips and techniques to attain and manage a seller account with a superbly positive rating. We offer consulting to Amazon sellers at very affordable pricing and the initial consultation is free. Please feel free to contact us for more information or visit our "Amazon Consulting" page here.