Like many relatively new sellers on the Amazon.com marketplace; upon realizing that a logo on my storefront could benefit my sales greatly, I was confused as to how to correctly upload the logo. In addition to the various ways that a logo can be designed in order to attract the maximum amount of customers there are also a number of other details to keep in mind. The first and quite possibly the most important is the requirement that the logo meet the size and format requirements dictated by Amazon. They are very strict and any deviation from the sated rules will likely amount to you experiencing an ample amount of frustration in trying to successful show your logo.
Once you have understood the requirements in regard to the size and format of the logo for your storefront, you must now decide what kind of logo you would like. The two choices are between the more standard JPEG logo and a GIF logo. The JPEG logo provides for one slide displaying your graphic. On the other hand the GIF logo can display multiple rotating slides which in turn allow you to display additional graphics and information to potential customers. The use of a GIF logo has been rapidly increasing in popularity among sellers on the Amazon.com marketplace as it allows them to communicate multiple messages such as the offering of Free Shipping, Express Shipping, and other attractive advertisements. What is important to remember is the following: As the competition on the Amazon.com marketplace has become more robust, it is of great importance to use any and all tools to leverage your competitive edge. One of those tools is certainly having a logo on your marketplace seller profile and all sellers should therefore have such a logo.